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Does Time Heal Wounds or Does It Fuel the Fire: The Effects of Mere-Measurement and Time on Customer Revenge

  • Mina Rohani
  • , Yany Grégoire
  • , Renaud Legoux
  • , Jean Charles Chebat
  • HEC Montreal

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Jun 13 2013
Externally publishedYes
EventAdvertising and Consumer Psychology Conference -
Duration: Jun 13 2013 → …

Conference

ConferenceAdvertising and Consumer Psychology Conference
Period6/13/13 → …

Disciplines

  • Marketing

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