Does Time Heal Wounds or Does It Fuel the Fire: The Effects of Mere-Measurement and Time on Customer Revenge

Mina Rohani, Yany Grégoire, Renaud Legoux, Jean Charles Chebat

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Jun 13 2013
Externally publishedYes
EventAdvertising and Consumer Psychology Conference -
Duration: Jun 13 2013 → …


ConferenceAdvertising and Consumer Psychology Conference
Period6/13/13 → …


  • Marketing

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