Does the Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Response

Mina Rohani, Yany Grégoire, Renaud Legoux, Katherine N. Lemon

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Jul 9 2015
Externally publishedYes
EventFrontiers in Service Conference -
Duration: Jul 9 2015 → …


ConferenceFrontiers in Service Conference
Period7/9/15 → …


  • Marketing

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