Does It Matter Who the Inquirer Is? Comparing Customer Revenge Responses between Online Complainers vs. Direct Complainers

Mina Rohani, Nasser Shahrasbi

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Feb 23 2018
Externally published	Yes
Event	American Marketing Association Winter Academic Conference - Duration: Feb 23 2018 → …

Conference	American Marketing Association Winter Academic Conference
Period	2/23/18 → …

Disciplines

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title = "Does It Matter Who the Inquirer Is? Comparing Customer Revenge Responses between Online Complainers vs. Direct Complainers",

author = "Mina Rohani and Nasser Shahrasbi",

year = "2018",

month = feb,

day = "23",

language = "American English",

note = "American Marketing Association Winter Academic Conference ; Conference date: 23-02-2018",

}

TY - CONF

T1 - Does It Matter Who the Inquirer Is? Comparing Customer Revenge Responses between Online Complainers vs. Direct Complainers

AU - Rohani, Mina

AU - Shahrasbi, Nasser

PY - 2018/2/23

Y1 - 2018/2/23

UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1123

M3 - Presentation

T2 - American Marketing Association Winter Academic Conference

Y2 - 23 February 2018

ER -