Do materialists care about sustainable luxury?

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)465-478
Number of pages14
JournalMarketing Intelligence and Planning
Volume38
Issue number4
DOIs
StatePublished - May 18 2020
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Conspicuousness
  • Luxury
  • Materialism
  • Perceived functional value
  • Purchase intention
  • Sustainability

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