| Original language | English |
|---|---|
| Pages (from-to) | 31-53 |
| Number of pages | 23 |
| Journal | International Journal of Arts Management |
| Volume | 20 |
| Issue number | 1 |
| State | Published - 2017 |
ASJC Scopus Subject Areas
- Business and International Management
- Visual Arts and Performing Arts
Keywords
- frequent consumers
- performing arts
- relationship marketing
- Segmentation