Original language | English |
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Pages (from-to) | 31-53 |
Number of pages | 23 |
Journal | International Journal of Arts Management |
Volume | 20 |
Issue number | 1 |
State | Published - 2017 |
ASJC Scopus Subject Areas
- Business and International Management
- Visual Arts and Performing Arts
Keywords
- frequent consumers
- performing arts
- relationship marketing
- Segmentation