Distinctions between frequent performing arts consumers: Implications for segmentation and positioning

Eric Kolhede, J. Tomas Gomez-Arias

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)31-53
Number of pages23
JournalInternational Journal of Arts Management
Issue number1
StatePublished - 2017

ASJC Scopus Subject Areas

  • Business and International Management
  • Visual Arts and Performing Arts


  • frequent consumers
  • performing arts
  • relationship marketing
  • Segmentation

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