Different Methodological Approaches to Studying Transformative Consumer Research:: What Can We Learn From Each Other?

Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn From Each Other?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	American English
Title of host publication	North American Advances in Consumer Research
Editors	Zeynep Gurhan-Canli, Cele Otnes, Rui (Juliet) Zhu
Pages	1087-1088
Volume	40
State	Published - 2012

Name	Proceedings of the Association for Consumer Research

Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn From Each Other? / Strahilevitz, Michal; Veer, Ekant; Connell, Paul.
North American Advances in Consumer Research. ed. / Zeynep Gurhan-Canli; Cele Otnes; Rui (Juliet) Zhu. Vol. 40 2012. p. 1087-1088 (Proceedings of the Association for Consumer Research).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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