@inproceedings{271d3c3e36354ebb939868a83e1cbf22,
title = "Different Methodological Approaches to Studying Transformative Consumer Research:: What Can We Learn From Each Other?",
author = "Michal Strahilevitz and Ekant Veer and Paul Connell",
year = "2012",
language = "American English",
volume = "40",
series = "Proceedings of the Association for Consumer Research",
pages = "1087--1088",
editor = "Zeynep Gurhan-Canli and Cele Otnes and Zhu, {Rui (Juliet)}",
booktitle = "North American Advances in Consumer Research",
}