Defining the Consumer Mental Health Treatment Journey: YouTube Reflections on Antidepressants

Kimberly V. Legocki; Kristen L. Walker; Marie Yeh

doi:978-0-87757-015-8

Defining the Consumer Mental Health Treatment Journey: YouTube Reflections on Antidepressants

Kimberly V. Legocki
, Kristen L. Walker
, Marie Yeh

California State University, Northridge
Loyola University Maryland

Research output: Contribution to conference › Presentation

Original language	American English
DOIs	https://doi.org/978-0-87757-015-8
State	Published - Feb 9 2023
Event	AMA Winter Educator’s Conference - Nashville, TN Duration: Feb 9 2023 → …

Conference

Conference	AMA Winter Educator’s Conference
Period	2/9/23 → …

Disciplines

Advertising and Promotion Management
Marketing
Psychiatric and Mental Health
Communication
Public Relations and Advertising
Social Media

Access to Document

978-0-87757-015-8License: CC BY

DEFINING THE CONSUMER MENTAL HEALTH TREATMENT JOURNEY.pdfFinal published version, 221 KBLicense: CC BY

Cite this

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title = "Defining the Consumer Mental Health Treatment Journey: YouTube Reflections on Antidepressants",

author = "Legocki, \{Kimberly V.\} and Walker, \{Kristen L.\} and Marie Yeh",

note = "Legocki, K.V., Walker, K.L. and M. Yeh. (2023). Details for Defining the Consumer Mental Health Treatment Journey: YouTube Reflections on Antidepressants. In N. Umashankar, \& M. Lisjak (Eds.), Reconnecting and Reconceiving the Marketplace: Vol. 34. AMA Winter Academic Conference, Nashville, TN (pp. 1142-1146). American Marketing Association. ISBN-13: 978-0-87757-015-8; AMA Winter Educator{\textquoteright}s Conference ; Conference date: 09-02-2023",

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AU - Yeh, Marie

N1 - Legocki, K.V., Walker, K.L. and M. Yeh. (2023). Details for Defining the Consumer Mental Health Treatment Journey: YouTube Reflections on Antidepressants. In N. Umashankar, & M. Lisjak (Eds.), Reconnecting and Reconceiving the Marketplace: Vol. 34. AMA Winter Academic Conference, Nashville, TN (pp. 1142-1146). American Marketing Association. ISBN-13: 978-0-87757-015-8

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DO - 978-0-87757-015-8

M3 - Presentation

T2 - AMA Winter Educator’s Conference

Y2 - 9 February 2023

ER -