Consumer Resistance: From Anti-Consumption to Revenge

Marcelo Vinhal Nepomuceno, Mina Rohani, Yany Grégoire

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Consumer Perception of Product Risks and Benefits
DOIs	https://doi.org/10.1007/978-3-319-50530-5_19
State	Published - Mar 17 2017
Externally published	Yes

Disciplines

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title = "Consumer Resistance: From Anti-Consumption to Revenge",

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AU - Rohani, Mina

AU - Grégoire, Yany

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