Consumer Decision Making: Strategies for Minimizing Regret, Encouraging Decadence, and Maximizing Warm Glow

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageAmerican English
Title of host publicationEuropean Advances in Consumer Research
EditorsFlemming Hansen
Pages90
Volume2
StatePublished - 1995

Publication series

NameProceedings of the Association for Consumer Research

Cite this