Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs

Eric Kolhede

Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	American Marketing Association
State	Published - Oct 30 1994

Disciplines

Marketing

Cite this

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title = "Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs",

author = "Eric Kolhede",

year = "1994",

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journal = "American Marketing Association",

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T1 - Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs

AU - Kolhede, Eric

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UR - https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/723

M3 - Article

JO - American Marketing Association

JF - American Marketing Association

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Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs

Disciplines

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Cite this