Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms

Jan Ahrens; Michal Ann Strahilevitz

doi:10.1007/978-3-540-77006-0_21

Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms

Ageno School of Business Golden Gate University San Francisco

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers
Publisher	Springer Verlag
Pages	160-163
Number of pages	4
ISBN (Print)	9783540770053
DOIs	https://doi.org/10.1007/978-3-540-77006-0_21
State	Published - 2007
Externally published	Yes
Event	2nd International Conference on Persuasive Technology, PERSUASIVE 2007 - Palo Alto, CA, United States Duration: Apr 26 2007 → Apr 27 2007

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	4744 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	2nd International Conference on Persuasive Technology, PERSUASIVE 2007
Country/Territory	United States
City	Palo Alto, CA
Period	4/26/07 → 4/27/07

ASJC Scopus Subject Areas

Theoretical Computer Science
General Computer Science

Keywords

B2C
Consumer marketing
Customer acquisition
Electronic referrals
eReferrals
Internet marketing
Online marketing
Referrals
Viral marketing
WOM
Word of mouth
Word-of-mouth

Access to Document

10.1007/978-3-540-77006-0_21

Cite this

Ahrens, J., & Strahilevitz, M. A. (2007). Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms. In Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers (pp. 160-163). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4744 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-540-77006-0_21

Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms. / Ahrens, Jan; Strahilevitz, Michal Ann.
Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers. Springer Verlag, 2007. p. 160-163 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4744 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Ahrens, J & Strahilevitz, MA 2007, Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms. in Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 4744 LNCS, Springer Verlag, pp. 160-163, 2nd International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, United States, 4/26/07. https://doi.org/10.1007/978-3-540-77006-0_21

Ahrens J, Strahilevitz MA. Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms. In Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers. Springer Verlag. 2007. p. 160-163. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-540-77006-0_21

Ahrens, Jan ; Strahilevitz, Michal Ann. / Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms. Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers. Springer Verlag, 2007. pp. 160-163 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Can companies initiate positive word of mouth? A field experiment examining the effects of incentive magnitude and equity, and eReferral mechanisms

Publication series

Conference

ASJC Scopus Subject Areas

Keywords

Access to Document

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