Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction

Nabanita Talukdar; Shubin Yu

doi:10.1080/0965254X.2021.1967428

Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction

Nabanita Talukdar
, Shubin Yu

Hult International Business School
Peking University
Bi Norwegian Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1147-1171
Number of pages	25
Journal	Journal of Strategic Marketing
Volume	32
Issue number	8
DOIs	https://doi.org/10.1080/0965254X.2021.1967428
State	Published - 2024
Externally published	Yes

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Novelty
Psychological Distance
User Satisfaction
Virtual Reality

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10.1080/0965254X.2021.1967428

Cite this

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KW - Psychological Distance

KW - User Satisfaction

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JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 8

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Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction

ASJC Scopus Subject Areas

Keywords

Access to Document

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