| Original language | American English |
|---|---|
| Title of host publication | Strategic management: Competitiveness and Globalisation |
| State | Published - Jan 1 2003 |
Disciplines
- Marketing
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Beefing up the Beefless Mac: McDonald's Expansion Strategies in India
- Saroja Subrahmanyan
- , Nitin Pangarkar
Research output: Chapter in Book/Report/Conference proceeding › Chapter