Beefing up the Beefless Mac: McDonald's Expansion Strategies in India

Saroja Subrahmanyan, Nitin Pangarkar

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original languageAmerican English
Title of host publicationStrategic management: Competitiveness and Globalisation
StatePublished - Jan 1 2003

Disciplines

  • Marketing

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