Are marketers using hip-hop music like stock photography to support DEI initiatives? A revised IMC framework to address cultural appropriation

Dexter L. Purnell, Kimberly V. Legocki

Research output: Contribution to conferencePresentation

Original languageAmerican English
DOIs
StatePublished - Feb 9 2023
EventAMA Winter Educator’s Conference - Nashville, TN
Duration: Feb 9 2023 → …

Conference

ConferenceAMA Winter Educator’s Conference
Period2/9/23 → …

Keywords

  • DEI
  • brand authenticity
  • Hip-Hop
  • cultural appropriation
  • integrated marketing communications

Disciplines

  • Advertising and Promotion Management
  • Music Business
  • Marketing

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