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Ancient grains & new markets: The selling of quinoa as story & substance

  • Adelphi University
  • Pontificia Univresidad Catolica del Peru
  • University of Florida

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)251-274
Number of pages24
JournalDevelopments in Corporate Governance and Responsibility
Volume11
DOIs
StatePublished - 2017

ASJC Scopus Subject Areas

  • General Business,Management and Accounting

Keywords

  • Andean region
  • CSR reporting
  • Neoliberalism
  • Quinoa
  • Social media
  • Storied food
  • Web 2.0

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