Ancient grains & new markets: The selling of quinoa as story & substance

John Drew, Aaron Dickinson Sachs, Cecilia Sueiro, John R. Stepp

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)251-274
Number of pages24
JournalDevelopments in Corporate Governance and Responsibility
Volume11
DOIs
StatePublished - 2017

ASJC Scopus Subject Areas

  • General Business,Management and Accounting

Keywords

  • Andean region
  • CSR reporting
  • Neoliberalism
  • Quinoa
  • Social media
  • Storied food
  • Web 2.0

Cite this