A Flexible Financial Model of Distribution Channel Choice- The MODISC Model

Shyam Kamath, Eric Kolhede, Yung-Jae Lee

Research output: Contribution to journal › Article › peer-review

Abstract

Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business

Original language	American English
Journal	Journal of Business Cases and Applications
State	Published - Jan 1 2011

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AU - Kolhede, Eric

AU - Lee, Yung-Jae

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