A Flexible Financial Model of Distribution Channel Choice- The MODISC Model

Shyam Kamath, Eric Kolhede, Yung-Jae Lee

Research output: Contribution to journalArticlepeer-review

Abstract

Professor Kamath, Management; Professor Kolhede, Marketing; Professor Lee, Organizations and Responsible Business

Original languageAmerican English
JournalJournal of Business Cases and Applications
StatePublished - Jan 1 2011

Disciplines

  • Business
  • Economics

Cite this