Research output per year
Research output per year
Personal profile
Contact Information
Department:
School of Economics and Business Administration » Marketing & Communications
SMC Email Address:
Contact Information:
Office
Power Plant Room 113
Contact:
Phone: 925-631-8675
Email: [email protected]
Related documents
Education/Academic qualification
Ph.D., Marketing, New York University
… → 1993
M.Phil, Philosophy, New York University
… → 1991
MS, Statistics & Operations Research (with distinction), New York University
… → 1991
MBA, Management, Indian Institute of Management Bangalore
… → 1988
B.Tech, Chemical Engineering, Indian Institute of Technology Madras
… → 1982
External positions
Visiting Professor, University of California, Davis
Jan 1 2005 → Jan 1 2008
Associate Professor, University of California, Davis
Jan 1 2002 → Sep 1 2002
Assistant Professor, National University of Singapore
Jan 1 1997 → Jan 1 2001
Assistant Professor, Fairleigh Dickinson University
Jan 1 1992 → Jan 1 1996
Research Interests
- Marketing, Consumer Behavior, Yoga
Disciplines
- Business
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Lessons from focus group and online survey to collect data for creating brand perceptual map
Subrahmanyan, S., Mar 1 2023, In: Sage Research Methods: Business.Research output: Contribution to journal › Case study › peer-review
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Over Consumption: Review and Future Research Agenda
Subrahmanyan, S., May 23 2023.Research output: Contribution to conference › Poster
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Addressing homelessness with the “human ecology economics” framework: the role of the business community in California
Allen, R. E., Burns, C. & Subrahmanyan, S., Aug 9 2022, In: International Journal of Social Economics. 49, 9, p. 1368-1386 19 p.Research output: Contribution to journal › Article › peer-review
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A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania
Viswanathan, M., Baskentli, S., Gallage, S., Martin, D. M., Ramirez-Grigortsuk, M. & Subrahmanyan, S., Apr 2021, In: Journal of Public Policy and Marketing. 40, 2, p. 245-261 17 p.Research output: Contribution to journal › Article › peer-review
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Sustainable Corporate Strategies for Alleviating Homelessness: An Exploratory Analysis and Proposed Framework
Subrahmanyan, S. & Weidner, K., May 31 2020.Research output: Contribution to conference › Presentation › peer-review
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Genetic Modification Advisory Committee in Singapore also for businesses in Singapore a (External organization)
Subrahmanyan, S. (Member)
2000 → …Activity: Membership › Membership of committee
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American Marketing Association (AMA) (External organization)
Subrahmanyan, S. (Member)
2000 → …Activity: Membership › Membership of network
Prizes
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Davidson Award for the 2nd best paper published in the Journal of Retailing - (1998)
Subrahmanyan, S. (Recipient), 1998
Prize: Prize (including medals and awards)
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Chevron Professorship in Consumer Behavior & Societal Issues, awarded by SEBA for three years (2009-2012).
Subrahmanyan, S. (Recipient), 2009
Prize: Prize (including medals and awards)
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CILSA Engaged Faculty Award - Saint Mary's College of CA (February 2013)
Subrahmanyan, S. (Recipient), 2013
Prize: Prize (including medals and awards)
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Outstanding Faculty Research Award - SEBA, Saint Mary's College of CA (2013)
Subrahmanyan, S. (Recipient), 2013
Prize: Prize (including medals and awards)
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SMC Outstanding Scholar Award for 2015-16.
Subrahmanyan, S. (Recipient), 2015
Prize: Prize (including medals and awards)