Research output per year
Research output per year
Personal profile
About
Professor Rui Guo is an Assistant Professor of Business Analytics in the Business Analytics Department in the School of Economics and Business Administration at Saint Mary’s College of California. He received his PhD from the Gies College of Business at the University of Illinois at Urbana-Champaign. His research interests include data analytics, machine learning, deep learning, social media, information systems, and cloud computing. His research has appeared in Electronic Commerce Research and Journal of Product & Brand Management, among others. He is an Associate Editor for the Electronic Commerce Research journal.
Related documents
Education/Academic qualification
PhD, Business Administration (Information Systems), University of Illinois at Urbana-Champaign
… → 2016
MS, Technology Management, University of Illinois at Urbana-Champaign
… → 2010
Master of Science by Research, Informatics, University of Edinburgh
… → 2004
MS, Informatics (Software Engineering), University of Edinburgh
… → 2004
BE, Computer Science, Huazhong University of Science and Technology
… → 2001
Disciplines
- Business Analytics
-
Avoidance or trash talk: The differential impact of brand identification and brand disidentification on oppositional brand loyalty
Guo, R., Liao, J., Chen, J. & Du, P., May 1 2023, In: Journal of Product & Brand Management.Research output: Contribution to journal › Article › peer-review
-
Internal IT modularity, firm size, and adoption of cloud computing
Guo, R., Tafti, A. & Subramanyam, R., 2023, In: Electronic Commerce Research.Research output: Contribution to journal › Article › peer-review
Open Access -
A Large-Scale Analysis of COVID-19 Twitter Dataset in a New Phase of the Pandemic
Guo, R. & Xu, K., 2022, ICEIEC 2022 - Proceedings of 2022 IEEE 12th International Conference on Electronics Information and Emergency Communication. Wenzheng, L. (ed.). Institute of Electrical and Electronics Engineers Inc., p. 276-281 6 p. (ICEIEC 2022 - Proceedings of 2022 IEEE 12th International Conference on Electronics Information and Emergency Communication).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
-
Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence
Liao, J., Dong, X., Luo, Z. & Guo, R., Jan 1 2020, In: Journal of Product & Brand Management.Research output: Contribution to journal › Article › peer-review
-
The effect of IT modularity on adoption of cloud computing
Guo, R., Tafti, A. & Subramanyam, R., Jan 1 2013.Research output: Contribution to conference › Paper › peer-review